Marketing Manager Interview Questions
Marketing strategy, campaigns, and brand management questions
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How would you develop a go-to-market strategy for a new product?
Sample Answer:
I'd start with market research to understand the target audience, competitive landscape, and positioning. Then develop messaging, channel strategy, and launch timeline...
Tell me about a successful marketing campaign you've run
Sample Answer:
I led a multi-channel campaign that increased brand awareness by 40%. We used content marketing, social media, and influencer partnerships...
How do you measure marketing ROI?
Sample Answer:
I track multiple metrics including CAC, LTV, conversion rates by channel, and attribution models to understand the full customer journey...
How would you handle a PR crisis on social media?
Sample Answer:
Act quickly with transparency, acknowledge the issue, provide clear communication, and have a plan for follow-up and prevention...
What's your approach to content marketing?
Sample Answer:
I start with understanding the audience's pain points, create valuable content that addresses their needs, and distribute across appropriate channels...
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